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making content, if you must

worth occasionally rewatching:

~ curating content for an audience makes you more conscious about what you consume

โ€” Dann Berg

Mark Lou n days of x strategy

  1. pick a skill
  2. brand profile around it
  3. everyday, post "day i of n of learning skill. I made..."
  4. engage with related accounts

~ share a 5 minute story every day

hook, retain, reward

A content unit has three components - hook, retain, and reward.

[...]

All audience-growing content does one thing - it rewards the people consuming it. And a person can only get rewarded by the content if they: ย  1) Have a reason to consume it and ย  2) Pay attention long enough to ย  3) Get that reason satisfied.

โ€” ๐Ÿ“– $100M Leads